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The zRead – Zwift news and industry trends

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It's time to get FESTIVE!

                       - Marketing tips to get your business ready these holidays

The festive season is fast approaching. Is your business making the most of it?
 Here are some ideas to get you started...

o   Catering/Functions 
Take advantage of the end-of-year work parties and family gatherings by offering catering and function services. Bulk order discounts are a great way to encourage people to order more.

  
o   Create a holiday hamper
Put all things festive along with any branded merchandise into a prize hamper. Let your customers know that every order they place puts them into the draw to win. And don't forget to collect their details to add to your database.

o   Festiv-ise your restaurant
Encourage a party atmosphere by dressing up your restaurant or shop front with festive decorations. Would your staff wear reindeer antlers or a Santa hat?

o   Promote, promote, promote
Use as many mediums as possible. For example, post your catering menu on Facebook, tweet your thank you message and email your customers about your holiday hamper competition.    

o   Last but not least - Thank your staff 
Make sure to thank your staff for their hard work throughout the year, especially those who are working over the Christmas and New Year period. A small thank-you gift will mean a lot...

What is your business doing to get into the spirit of the season?   

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